Informative but deceitful..

This is the state of food labelling in Canada.

I watched CBC’s Marketplace last night. It was all about lousy labelling. You know the type, full of health claims, little logos which suggest a healthy option. They had 10 products tested, and the #1 culprit was a meat product.

Maple Leaf’s ‘Natural Selections’ came under fire over wording on the front of the packaging. There is an ingredient on the front which seems innocuous enough called ‘cultured celery extract’ which is………….. NITRITES.

It urns out that there is as much nitrite in Natural Selections as there is in the cheaper Maple Leaf cold cuts, so how can it be healthier?

Maple Leaf and most other food producers know that the average shopper will be caught out by false or deceitful claims if the right kind of wording and logos are applied to the front of the packaging. Even the colour of the packaging can make a difference.

But wait.. Is it entirely the fault of the food producers? Well, the deceit is for sure, but not the food stuff or what is added to make it last in packaging.

If you give families the choice of a grocery store which always has a good choice of food stuffs always available regardless of the time of day, or run the gauntlet of having to shop in maybe five different small specialized stores but not always get what is required, they will choose the large grocery store almost every time.

The ONLY way to package processed food stuffs or any foodstuffs such that they last is to add PRESERVATIVES.

Foodstuff manufacturers try to ensure that their products will still look like foodstuffs when the package is opened. The manufacturers do their best to keep it properly before shipping, the shipping people do their best to keep it properly before delivery to stores, stores do their bets to store and display properly before it is sold, but after it is sold, there is no telling what will happen to it.

There are so many shoppers who are ill-informed about how to store foodstuffs. It is amazing that more people aren’t poisoned daily.

Food is bought at the beginning of a shopping trip and then left in a vehicle for an unspecified amount of time while other store types are visited, but if these people are challenged, 99% will say that it should be ok. When the foodstuff finally makes it back home, it may sit around for a while, and when it is finally put away, stuff that shouldn’t be put in a refrigerator often will be, and stuff not suitable for freezing will be put in the freezer. All of the people will expect the foodstuff to still look and taste like it would if it was absolutely fresh.

It is the way that people want to shop and sheer ignorance and unwillingness to learn how to store food properly that forces food manufacturers to add ingredients which will give us all cancer long term.

In North America, there is no way to turn back the clock. The entire food process is so entrenched, and all of the small food retailers who did have the knowledge and skills are gone.

To anybody reading this from outside of North America, take note. If you don’t want to subject your family to medical conditions which may terminate lives early, don’t buy processed food. Stay loyal to the small corner store which still sells preservative free food.

Avoid processed meats, mass produced bread in polythene bags, anything with health claims all over it. Instead of buying ready prepared meals, make them up yourself. It can be fun, and is much better for you.